PPC (Pay Per Click) is an advertising technique generally used on website, advertising network and search engines. In this method through a bidding process, advertisers can get good position on the search engine results page (SERPS) for specific keyword or phrases that he likes according to his business need. Advertisers pay for results only on the basis of "per click". If your website is not showing the good ranking on search engines and you don't want to spend money & time on further optimization, then it is the best method to gain website visitors. This is also called sponsored listing can be seen above and right side of the natural listings. When a searcher find advertiser listing on the SERPS on a particular keyword or phrases and if click the link, then advertiser have to pay some amount of money on the basis of predetermined bidding cost. With PPC management, the website listing process can take as little as a couple of days, and advertisers can decide the placement of their listing within the search results, depending on how much they are willing to pay.